On the road
Monday 23 March
We’re driving out from where it all began, our head office home city, Auckland. Next stop: Hamilton. You might spot us cruising around Centre Place. If you see us before we see you, give us a wave (or a little beep, beep).
Tuesday 24 March
Cancel your Tuesday morning plans (you’ve got better ones now).
Join us at Max Bayfair with Breakfast Babes for breakfast on us, and a little wardrobe refresh while you’re at it.
Save your spot >
Wednesday 25 March
From 8.45am, we’re pulling up outside Max Napier with a boot full of surprises. The first to come say hello gets first pick... first in, best dressed.
Thursday 26 March
We’ll be out and about in the capital. If we spot you out and about in your Max outfit, don’t be surprised if we pull over to say hello… and maybe treat you to a little wardrobe surprise.
Friday 27 March
First in, best dressed (and fed) in Christchurch.
We’re dropping a secret location with Posh Porridge at 7:30am on Friday 27 March.
Be one of the first 50 to find us, and you’ll win a Luxe Whisper Knit, a Posh Porridge Bircher, plus a voucher for your next breakfast moment.
We’re driving out from where it all began, our head office home city, Auckland. Next stop: Hamilton. You might spot us cruising around Centre Place. If you see us before we see you, give us a wave (or a little beep, beep).
Cancel your Tuesday morning plans (you’ve got better ones now).
Join us at Max Bayfair with Breakfast Babes for breakfast on us, and a little wardrobe refresh while you’re at it.
Save your spot >
From 8.45am, we’re pulling up outside Max Napier with a boot full of surprises. The first to come say hello gets first pick... first in, best dressed.
We’ll be out and about in the capital. If we spot you out and about in your Max outfit, don’t be surprised if we pull over to say hello… and maybe treat you to a little wardrobe surprise.
First in, best dressed (and fed) in Christchurch.
We’re dropping a secret location with Posh Porridge at 7:30am on Friday 27 March.
Be one of the first 50 to find us, and you’ll win a Luxe Whisper Knit, a Posh Porridge Bircher, plus a voucher for your next breakfast moment.
IT'S IN THE JEANS. MADE FOR COMPLIMENTS.
BUILT FOR REPEAT WEAR. FIND YOUR FIT.
Journal

What to Wear (and Gift) This Valentine’s Day
From romantic date night outfits to easy Valentine’s Day gift ideas, discover the Max Valentine’s Edit - plus gift vouchers for when you want to play it safe.

Annika Rowson
They say the kitchen is the heart of the home, and in Annika Rowson’s world, it beats with equal parts precision and personality. Her signature? Designing spaces with quiet confidence and purpose, where even the smallest details are beautifully considered.

Bex and Carena
We caught up with Bex and Carena, founders of Clique, on all things winter rituals (the kind that warm you from the inside out), sisterhood, and how building something meaningful has grown into more than just a brand, but a place where people feel like they belong.
Let's get social
See you at @max_stylelived
Soft on the planet
soft on you
We love the place we call home and are committed to protecting it for future generations.
Knowing full well that fashion plays a major part in what ends up in landfill, we're dedicated to being a part of the solution - not the problem. From reusing fabrications and textiles that would otherwise end up in landfill, and using other planet-friendly fabrics and trims where possible, we're continuously working to design collections that leave the lightest footprint on the environment.



































