Fabric Guide

Good Earth Cotton

Good Earth Cotton® leads the way as the world's first climate-positive cotton programme, beginning with caring for the soil it blooms in. Grown in Australia using regenerative farming, which works with nature, helping support healthier ecosystems and a more responsible future. Planted and harvested using renewable energy, with soil health and natural vegetation at the heart of every harvest, these tees start with better ground rules.

With FibreTrace®, you can follow your cotton's journey, from its roots on the farm to right here with you. By adding a traceable pigment to the raw cotton during cleaning, also known as ginning, FibreTrace® technology helps you follow your cotton's story from start to finish. Scanned at every stage of production, it allows us to see exactly where your garment has been.

Eco-Denim

We’ve committed our entire denim range to use 100% natural, regenerated or recycled performance fabrics and yarns.

Using 80% less water than the global standard and reusable stones for design treatments, no stone waste is deposited in waterways - meaning less water.

Our eco denim is made using natural and recycled fibres for stretch and fit.

Organic Cotton

Apart from being breathable and oh so soft, our cotton has had no modified seeds and no nasty chemicals used in the growing process – we like the sound of that.

Using no chemicals not only protects the environment and ecosystem, but protects humans too.

Organic cotton both uses less water than normal cotton and preserves soil quality.

Softer and stronger - your clothes will both feel better on you, and last longer. That's a win-win if you ask us.

Regenerative Cotton

Designed in New Zealand and made in the words cleanest denim factory - Saitex.

Made using recycled water, and 98% less than others. That's like 785 glasses of chilled rose, saved.

These jeans use the smart-indigo system which means 70% less energy and 90% less CO2. Talk about a breath of fresh air.

By choosing regenerative cotton for our new Max Denim Collection, we're playing our part in creating a positive impact on the planet, helping to rebalance the ecosystem.

Linen

Linen originates from the flax plant, which uses almost no energy or water consumption during cultivation.

Flax requires no fertilizer, herbicides or pesticides; meaning it doesn't pollute rivers or groundwater. Retaining 3.7 tons of CO2 per hectare per year.

Linen is naturally antibacterial and absorbs and wicks away moisture without holding bacteria.

The more Linen is worn and washed, the softer and more luxurious it gets.

Viscose

Linen originates from the flax plant, which uses almost no energy or water consumption during cultivation.  

Flax requires no fertilizer, herbicides or pesticides; meaning it doesn't pollute rivers or groudwater. Retaining 3.7 tons of CO2 per hecture per year. 

Linen is naturally antibacterial and absorbs and wicks away mositure without holding bacteria. 

The more Linen is worn and washed, the softer and more luxurious it gets. 

Luxe Whisper Knit

Our whisper knit blends are consciously crafted in wool, with mohair or alpaca, and blended with friends aka recycled fibres. They're the kind of knits you can't help but get attatched to.

Traces of mohair providing the knitwear with durability and resilience, complete with a lustrous effect - the perfect combo we think.

Alpaca wool provides a soft and comforting feel on your skin. It’s high in strength, and warmer than most other wool. It’s like wearing a hug, only better.

Merino Silk

Silky smooth and merino warm, our dreamy Merino Silk is the perfect blend of softness and warmth.

Merino wool is known for its ability to regulate body temperature. With the addition of silk enhancing breathability, giving the fabric a light, airy feel.

The strong silk fibres add durability to merino, helping garments retain their shape and softness over time.

Sourced from ethical farms and crafted using low-impact production, making it a conscious luxury choice.